Mlm & Network Marketing Training with Jennifer

Mike Dillard wrote Magnetic Sponsoring  How to Attract Endless New Distributors and Customers to You. If you are in a MLM (multilevel marketing) company or you are a network marketer you most probably have heard his name. All you have to do is Google MLM lead generation, MLM, or online home business and his name usually pops up at the top of the list.

According to Mike, he had been in network marketing for years but was waiting tables because he just couldn’t succeed. He had tried everything his upline had told him such as make a list of friends and family, hold meetings in homes and hotels, hand out flyers, etc. None of these “old school” methods were working for him. He couldn’t understand why others were able to build massive downlines quickly and he was having no success in his MLM.

In his book he says that after 5 or 6 years of frustration and failure he took 6 months off from his network marketing business and began to study the laws of attraction and attraction marketing. Mike Dillard’s system,  Magnetic Sponsoring  How to Attract Endless New Distributors and Customers to You, is a result of his research and over the past few years it has literally transformed an industry.

First he explores the psychology of attraction, then touches on some important insights on personal development and finally dives into the meat and potatoes, the marketing side of development.

Mike Dillard’s Magnetic Sponsoring begins by looking  into what triggers people to buy and why we are attracted to leaders. His premise is that attraction is not a choice. The answer lies in basic human psychology. He goes on to say that people will follow strong (Alpha) leaders. It’s a biological/instinctual trigger that evolved millions of years ago to help keep the human race alive.

He explains that by our very nature we thrive and live in social groups. People will follow a leader until they gain enough experience and confidence to challenge for leadership themselves or start their own group. Mike say that instinct is still present and definitely used today, but the inherent value of a leader is now expressed through different abilities such as business savvy, sociability, monetary means, and education, instead of physical prowess.

Therefore, according to Mr. Dillard, you must position yourself as an expert instead of a salesman (peddler) like everyone else. In his book he explains how you must build respect and trust with your prospects by offering  them more than just another opportunity. You must offer a solution, a system, and your help, positioning yourself as an Alpha leader because that’s what Alphas leaders do. In return, your prospects will follow you and you will build customers and prospects for life because you have given them something of value.

He discovered that this is how the masters of this industry make it happen. They don’t do home meetings or make cold calls. Instead they market information, which pays for their advertising, which serves as a never ending source of  free leads for their business.

In his book Mike explores how you get people to contact and pursue you, what makes a person attractive to others, and how do you tap into this phenomenon and become pursued yourself?

Mike Dillard has revolutionized the network marketing business with his Magnetic Sponsoring book and system. I highly recommend Magnetic Sponsoring to everyone in the MLM industry, no matter if you are just starting out or you are a seasoned networker. Mike is showing us how to do this business and make money from the start. It makes a refreshing change to learn how to do something and have the tools to do it. Magnetic Sponsoring will empower a skilled business owner and let him or her achieve massive success faster and easier than ever, through the application of correct strategies and tactics.

This Mike Dillard Magnetic Sponsoring Review should be a must read for anyone who has ever been in network marketing or has thought of being in network marketing. If you want to EXPLODE YOUR  MLM or network marketing business and become the pursued instead of being the pursuer, Mike Dillard’s Magnetic Sponsoring is the answer.

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MLM Network Marketing Lead Generation Techniques

Network marketing is a numbers game. The more people you introduce to your MLM business, the more money you’ll make. To start generating a steady stream of leads your website, try these 7 creative MLM Network Marketing Lead Generation techniques.

1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your MLM business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

Another great MLM Network Marketing Lead Generating Technique is Article Marketing. It is a free way to generate traffic to your website and your network marketing business and with just a little training your can start generating 20-50 leads a day using article marketing.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your MLM website. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted lead traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your MLM network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic and generate leads to your MLM or Network Marketing business. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor and generate a lead for your MLM or network marketing business.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your MLM customers or prospects would be interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your MLM site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your MLM username and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top MLM sponsor newsletter ad or use it as your forum signature.

I hope these MLM Network Marketing lead generating techniques will help you increase traffic to your website and build your network marketing business.