Mlm & Network Marketing Training with Jennifer

I know that a lot of you are already involved in an MLM company or you are shopping around for a MLM company to hang your heart on. If you are like I was, you are nervous and anxious because, let’s face it, MLM’s or Network  Marketing companies have gotten some bad press. But after a lot of research into the nature of the MLM business I have found that it truly is “The Perfect Business Model.”  Let me tell you why I fell this way.

Multi-Level Marketing (aka MLM) has been around for decades and it is a tried and true way marketing technique to get products into the hands of consumers. I realize that the MLM business has gotten a “bum rap” from many over the years and yes, I must include myself in the naysayer’s list. I have heard MLM businesses called everything from a “pyramid” scheme all the way to a downright scam. Again, I myself have been guilty of this. But just recently my opinion was changed radically and it came about when I reunited with an old friend that I had once worked with in the banking industry.

Only because I knew and trusted her, when she mentioned the MLM word to me, I didn’t immediately throw my hands over my ears and run screaming for cover. I took the time to hear what she had to say. I soon realized a lot of what she was saying made perfect sense to me.

You see, recently I had sold my own retail business where my husband and I wore all the hats. I was CEO of procurement, inventory control, and the coffee maker. He was CEO of Sales and Vice-President of the Complaint Department. No aspect of the business escaped us, nor could we escape from it. If we stopped the business stopped and thus the income stopped. I must say it was an interesting and mostly profitable 30 years!

 All this being said, I will now  tell you why I think a MLM Business is the Perfect Business Model.

Reason #1 – Your Business is Run by Professionals

Who wants to wear all the hats? It is a full-time 24/7 JOB that you can never really shut down. Your primary MLM business has taken care of all of that. They are the ones that have invested their time and money on product research and development, inventory control, shipping and receiving.

You don’t have to handle returns or complaints, that is all taken care of by the MLM company.

Reason #2 – Small Initial Investment

Most network marketing businesses I have researched allow their representatives to quality for a very modest amount. This gets you started and your success is determined by YOUR efforts and results of those efforts. Sometimes you can get lucky and find that one person that will propel your team to the top or you might just be that person yourself.

Reason #3 – Leverage

There are only 24 hours in a day. One person (or two in our case) can only do so much. But in network marketing the power and leverage of multiplication is amazing. Two soon becomes four. Four becomes eight. Eight becomes 16 etc., etc.

Reason #4 – Possibility of Building a Significant Residual Income.

There is no way in retail sales to build a residual income. Sure, you can have loyal customers that come back to you year after year. But once you close your doors or retire, the income stops. Not so in network marketing. As your down line grows and as your MLM grows, your residual income taps into generation after generation of your down line. I know someone who is still receiving residual income from a MLM company that they were in 20 plus years ago. Now this is not a rule of thumb, it all depends on the MLM company you join. So let this be a very big factor in choosing what MLM you go with.

Reason #5 – Quality of Life

In a network marketing company, you are truly your own boss. Your achievements are based on the effort you put into building your business. When you are not working, your business is still growing. While you are spending time with your family, your business is still growing, and while you are sleeping your business is still growing.

Reason #6 – It’s FUN

A lot of people call this relationship marketing and I love that term. Because after all, it is all about relationships. From what I have experienced it is all about people helping people. If your down line doesn’t succeed, you don’t succeed. And the same can be said for your up line. Everyone pulls together to help each other and many strong and long-lasting friendships are formed. I heard one person say that the time that he had spent in the networking marketing business had changed his life forever. He felt as though he was a better and stronger person for having had the experience.